The King and Alli
The King of Wake Series Joins Alli, the Alliance of Action Sports
Orlando, Fla. – The world’s elite pro wakeboarding circuit, the King of Wake series, has officially joined Alli, the Alliance of Action Sports. The series organizer, World Sports & Marketing, announced today its partnership with Alli – a company owned by NBC and MTV Networks dedicated to bringing together the best properties, athletes and brands globally for the fans of action sports.
The King of Wake’s partnership with Alli includes online rights, sponsorship sales, marketing and promotion. All King of Wake events will continue to air on the FUEL TV network.
“We are thrilled to be partnered with the premier wakeboarding property within action sports,” said Wade Martin, President of Alli. “King of Wake, along with FUEL TV, have created an outstanding television package. We look forward to supporting FUEL TV’s television programming with a robust online offering as part of allisports.com."
Allisports.com serves as the online destination for all Alli properties, including the King of Wake series. The King of Wake’s new online home features official news, athlete registration, standings, results, event information and schedules, athlete bios, as well as competition and lifestyle photos and videos. To check out all the online action, visit allisports.com, view the “Tours” section at the top of the page and click King of Wake.
In addition to its new online home, the King of Wake series will also sport a new logo.
The logo maintains its signature crown, but has replaced its splatter-like typeset with a bolder and broader font, which reads KING OF WAKE and includes the series new website, allisports.com, at the bottom of the graphic.
The King of Wake will now fall under the Alli umbrella, which also includes industry leaders and premier properties: the Dew Tour and Winter Dew Tour, the Free Flow Tour, the China Invitational, the Maloof Money Cup and the AMA Motocross Championships. Management of these events will still fall to their respective organizers.
“We agree with the direction and goals of Alli and see this partnership as an opportunity to strengthen the action sports industry and help our sport, athletes and brand to grow,” said Sean Dishman of World Sports & Marketing. “Alli is just what the action sports industry needs, and we’re stoked that the King of Wake is a part of it.”
Check out the King of Wake’s new online home at
www.allisports.com.
Media Partners
To catch all the high-flying, rail-sliding, water-sports action of the King of Wake series, tune in to FUEL TV – the official television partner of the King of Wake. WakeBoarding, published by Bonnier Corp., is the official magazine of the King of Wake series. Read about all things wakeboarding, with expert coverage of professional instruction, gear, boats and news.
King of Wake
Viewed as the world’s elite pro wakeboarding circuit, the King of Wake series has attracted the sport’s top athletes from throughout the globe. With more than $300,000 in prize money over the eight-event season, athletes compete during the course of the year to be named the “King of Wake” – an award based on points accumulated at each stop of the series. Events include the Wake Games, the WWA Wakeboard National Championships, the WWA Wakeboard World Championships and all five stops on the Pro Wakeboard Tour. The King of Wake is organized by World Sports & Marketing – the leading wake events producer since 1988.
Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, AMA Motocross Championship, King of Wake series, and the Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. More information can be found at
www.allisports.com.
